BetsGO is a comprehensive UI/UX concept for a sports betting mobile application, specifically optimized for the iOS ecosystem. The primary objective of this project was to declutter the typically overwhelming betting interface and replace it with a user-centric, personalized dashboard.

Brand Design, UX Research & Competitive Analysis, Requirements Gathering, Information Architecture, Low-Fidelity Wireframing, High-Fidelity UI Design, Interaction Design Principles