Product & UX Designer · Bogotá, Colombia
Designing products people actually want to use.
I'm Andrés, a product designer working at the intersection of research, strategy, and craft. I focus on B2B SaaS, mobile apps, and design systems — shipping experiences that are both functional and memorable.
Featured project
iGaming B2B · 2024
Building the "Emotional Moat"
Turning transactional friction into user loyalty. I architected the "Fishing Rival" ecosystem, a gamification layer designed to bridge the gap between initial deposit and long-term retention. By replacing generic bonuses with VIP progression and coin-collection mechanics, we transformed a commodity service into a rewarding habit, significantly stabilizing User LTV.
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iGaming B2B · 2024
High-Performance Design System
A White-Label engine with +81% efficiency. I developed an atomic Design System built for rapid international expansion. By leveraging Figma's advanced properties and a robust token architecture, we achieved an 81% reduction in engineering rework and enabled lightning-fast multi-brand deployments.
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iGaming B2B · 2024
Flawless Engineering Handoff
Eliminating design debt through Status Management. I implemented a rigorous Status Tracking system that synchronized design and development cycles. By refining visual hierarchies and automating handoff documentation, we ensured 100% implementation fidelity, reducing "configuration friction" and protecting engineering hours.
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iGaming B2B · 2024
Predictive User Experiences
Anticipating intent to save user time. Following "Quiet AI" principles, I integrated non-intrusive predictive patterns to personalize the UI based on real-time behavior. Instead of overwhelming players with data, the system prioritizes relevant games and tasks, competing on "Time Saved" and setting a new UX benchmark in a crowded market.
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Selected Projects
Fintech · Payments
ClosedLoop UserFlow Case Study
Design a "Smart Split" withdrawal engine that automates complex regulatory logic while providing a transparent, self-service experience.
Crypto · B2C
Crypto Wallet App Design
Turning crypto anxiety into financial confidence through a trust-first, biometric-driven ecosystem.
iGaming · B2B
Five Days Sprint: Design System Upgrade
Complete design system implementation with the 5 day deadline handicap: Comprehensive Audits, Solid Foundations & Tokens, Component Rebuild and Proper Documentation.
Sportsbet · App
Redefining Sports Betting Engagement
Transforming complex data into a clear, personalized, and seamless user experience.
iGaming · B2B
TOP10 Casino Brand Proposal
Strategic redesign and repositioning of an existing site's visuals, content, and user experience to better reflect updated branding, values, and business goals.
Web Design · B2C
Simindfulness: Psychology Website Design
Full website design from ideation, wireframing, user flow, sitemap and architecture to web implementation in Wordpress.
Open to new opportunities.
Exploring senior IC and lead roles at product-driven companies. Remote-first or hybrid.
Let's talk
App Design
Social Learning App Design
This mobile app project aims to create a learning video platform catering to users seeking improvement in various fields, such as snowboarding, guitar, languages, etc.
B2C · Web Design
Real Estate Crypto Platform Design
Project linked to the real estate sector, a platform where anyone can put their properties up for sale or rent.